About Obvi

Warranties re-imagined…what does that mean?

When it comes to rebuilding the reputation of the extended warranty business, the leadership team at Obvi set out to tackle some of the biggest problems facing consumers.

  1. Before Obvi, warranties used to cost more than the repairs themselves. The math is simple, $3,000, $4,000, or $5,000 warranties just don’t make sense.
  2. Terms of coverage that expire before failures tend to occur.
  3. Most policies aren’t transferable at a dealer trade. Extending the warranty of your vehicle is an investment in the future repairs of your vehicle and this shouldn’t merely void itself at a dealer trade, the most common method for Canadians to dispose of a vehicle.
  4. Poor coverage! To a seasoned insurance professional, it is shocking that second, third and fourth tier sub-par coverage is still an option. You wouldn’t consider bronze level house insurance!
  5. My policy only pays $400 more than I paid for it. That’s right, some providers offer a $2,500 warranty with a per claim limit of $2,900.
  6. Rolling an overpriced warranty into your finance plan not only increases the amount of interest you are paying, but instantly creates a loan to equity imbalance.
  7. You wouldn’t buy house insurance from a realtor would you? Dealing directly with the company who will issue the policy and oversee the claim is critical.

The solution was obvious 😉 – one leading policy that makes sense for customers. Instant quote and buy available at and we will be around when you need to make a claim!

News Release: Calgary Entrepreneur sets out to change automotive warranties in Canada

Calgary Entrepreneur sets out to change automotive warranties in Canada

For Immediate Release

(facts updated June 2019)

Calgary, Alberta, May 7, 2018 – Calgary entrepreneur, Joe McBurney, walked away from a successful career to change perceptions around automotive warranties. Joe McBurney has launched Obvi Inc., which provides simple, clearly written and easy to understand extended automotive warranty and gap insurance that can be purchased directly online for a fraction of the price available through other providers.

“The extended automotive warranty industry has been stagnant for many years and consumers have become leery about these products,” explained Obvi President, Joe McBurney. “We saw a gap in the market and an opportunity to innovate. Our online platform provides a very cost effective extended auto warranty option that is clearly written and easy to understand.”

The Obvi policy is up to 8 year term with personalized KM options for all vehicles and it includes Canada and U.S. wide repair coverage, car rental and travel expense reimbursement. The policy also allows coverage to be transferred between owners upon resale or trade either through private sales or through automotive dealerships. Obvi was able to provide significant cost savings by cutting sales commissions, dealer fees and offering the product directly from the underwriter to the consumer.

“Both from a price and product perspective, the feedback we’ve received is ‘this is too good to be true,’” McBurney said. “The reality is that a lack of competition and innovation in this space has resulted in people overpaying for these products for far too long. I saw how technology was improving so many different aspects of the insurance industry around the globe and thought that someone should step up and do something in the warranty and GAP market, so I did.”

The retail world has changed rapidly over the past 10 years, and now, almost anything from A to Z can be purchased online. It is Obvi’s goal to leverage this reality with a simple online platform and a policy that clearly lists what is not covered – simply put – if it is not explicitly excluded, it is covered.

“It’s about trust. People are leery of insurance and warranties. We want to create trust with our customers. We are with you every step of the way,” McBurney said, adding, “we sell you the product, and you deal with us directly for claims.”

For more information about Obvi Insurance visit:


Retail has changed; Insurtech is here

The retail world has changed rapidly over the past 10 years, and now, with the help of Amazon and others, almost anything from A to Z can be purchased online.

Beyond just physical products, this includes intangible goods like airfare, financial investments, software and even mortgages. any other items. Curiously, at least in North America, insurance and warranty products have not really made the leap to the online world.

The world of insurance is more than just personal home and auto coverage though, and there are a number of specialty products well suited to online direct sales.
One of the most promising products is automobile warranty and gap coverage, both of which are normally sold in conjunction with each other at a vehicle dealership when a consumer buys a new (or at least new-to-them) vehicle.

Dealers are renowned for drastically marking up these products (often to 3-4x the actual premium amount), and such consumers are finding very poor value in the traditional sales channels.
By cutting out the middleman and offering auto warranty and gap coverage online, consumers can connect more directly to the insurance company backing it, and save thousands of dollars in the process. This is a big win for all involved.

Obvi is facilitating the win for consumers. We provided a no-obligation quote for your vehicle in less than one minute – online. Although many will welcome the technology revolution in the insurance industry (or “insurtech” as it’s often known), it is surprising that Canadian consumers have had to wait this long.

Internet-based insurance purchasing has been available in the UK for almost 20 years, and Internet-originated purchases now make up over 80% of the UK personal insurance market.
Insurtech investment for 2017 realized more than $2 billion in funding, bringing the six-year total to more than $8 billion world-wide! As a result, the Canadian marketplace is positioned for rapid transformation in all aspects of the insurance industry.

As the market is evolving, and more complex policies are starting to be offered directly online, insurtech is rapidly changing the extended warranty business with a big, long overdue, win for consumers!

Why Obvi?

It is one of life’s most satisfying moments – basking in the anticipation of the near final moment of closing a deal on the perfect new vehicle. Your mind begins to drift to thoughts of Sunday drives, road trip adventures with friends, commuting with your favourite songs playing as your battle cry before you get to work, and transporting your loved ones, your most precious cargo.

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